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Rolls-Royce

Rolls-Royce is a British car brand known for being one of the world's most luxurious and iconic car makers in the world. 

The brief

To produce editorial content to connect people to the brand and help redefine the brand's image amongst a potential younger and more diverse audience. The stories ranged from focusing on particular features and models to lifestyle and art - adding to the feeling of 'cool, modern luxury'. Some were repurposed from the dealership magazine which I assisted in the production of. 

Online Journal

I worked with writers to use imagery to bring the stories to life. Some imagery was supplied from the client which needed retouching which included removing other cars on the road, removing distracting objects and adjusting the light levels and contrast to improve the image. 

Other images needed to be carefully researched and obtained from stock sites. It all needed to fit together and feel bespoke and luxurious to be on brand and tell the brand story.

 

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Showcase art.png
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