Central England Co-op
A regional consumer co-operative with it's key businesses being food stores, funeral directors, travel shops and florists.
To produce a magazine and accompanying microsite for Co-op to communicate with their members. With the redesign they wanted to increase their demographic and appeal to younger members. The content needed to show the readers that this was a brand that really understood them and could enhance their lives.
I was the art editor this project. It was important to me that it had a joyful feel which reflected the community focus that the brand is known for.
The bright colour palette and clean graphic shapes along with the use of friendly handwritten and script fonts make it feel modern and youthful to appeal to the client's target audience. Bringing the content online with the microsite widened their reach. I adapted and created the visuals for this.
I came up with to concept for the recipe and cover images and worked with a food photographer and stylist to bring it to life.